Insights about AI

AInnovate Success Story in Sports Betting

Written by Andrei Hirvi | Mar 13, 2024 6:45:00 AM

Q4 2023 Financial Turmoil in the Sports Betting Industry

The Q4 2023 financial reports from major bookmakers like Betsson and Flutter revealed a 'bloodbath' of customer-friendly sports results that severely impacted sportsbook margins.
 
This phenomenon is not new, but the extent of the downturn was described by one gaming executive as something that happens only once every 3-5 years. But, was it phenomenon, or probably...AI?
 
 

Revolutionizing Betting with Advanced AI

Creating Accurate Predictions

By leveraging advanced AI (LLMs, of course), we created a solution for our client that generates highly accurate betting content and upcoming matches predictions.
Our AI solution ingests and analyzes a vast array of relevant data - head-to-head historical results, individual teams statistics, sports fans and sports analysts sentiment from social media channels, and more. When we calculated hypothetical returns from betting based on our model predictions, the results were extremely promising, with at least two out of every three bets almost always winning.
 
 

Personalized Betting Experiences

But raw predictive power is only part of the story. The AInnovate AI solution can also create deeply personalized betting experiences by serving up customized content to each individual user based on their interests and preferences.
 
 

The Technical Edge: IRAG Architecture

A question for our more technical audience: probably it is hell of a ton of contextual data you need to provide to the model in order to get such high-quality predictions and customized content, and probably even one request to OpenAI API would cost quite a lot?
Not with AInnovate's pioneering Intelligent Retrieval Augmented Generation (IRAG) architecture.
 
Intelligent RAG (IRAG) is the design pattern we created, which augments requests with only the necessary context data for this specific query (RAG), we also added an automatic feature to determine when it's needed to utilize external tools for additional research. This involves generating one or more search queries, conducting the research, analyzing the outcomes, and making a decision on whether to pursue further investigation or to request additional information from the user.
 
As a result, our solution delivers state-of-the-art AI capabilities in a highly optimized and cost-effective manner.
 
 

Why Choose AInnovate for Your Sports Betting Products?

Whether you need automated content generation, creation of personalized user experiences, betting assistant to provide your customers tips on betting to maximize your customers engagement, or any other AI-powered solution for your betting products, AInnovate can provide a competitive edge. Our innovative minds will help you to create a revolutionary solution!
 
Reach out today to learn how AInnovate can take your betting operations to the next level through the power of artificial intelligence. Feel free to contact us (by email - hello@ainnovate.ee, or write me a quick message in LinkedIn).